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Browse Directory>   Business Solutions>  Sales and Marketing>  Customer Relationship Management (CRM)
 
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Choosing the Best CRM for Your Organization by Oracle Corporation
September 2007 - (Free Research) Explore four Customer Relationship Management (CRM) deployment scenarios and how to choose a CRM solution that will best meet your company's needs today and support your business as it grows and evolves.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Strategic Value With Trade Promotion Management: A Closed-Loop Process for Quick Wins and Profitable Growth by SAP America, Inc.
September 2010 - (Free Research) This paper presents the situation of N-Hair, a fictional high-end hair-care products company that is now expanding into channels in broader consumer markets. Read this paper to learn how the firm has positioned itself well for long-term success as it preserved its brand image with SAP software.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

SAP and Marketing Management: More Effective Marketing Through Collaboration by SAP America, Inc.
September 2010 - (Free Research) This paper explains how when SAP AG upgraded to SAP CRM they were able to improve performance, usability, and overall interaction between sales roles and other roles that support sales.  Continue reading to learn how to achieve a more effective marketing approach through collaboration with the sales team.
(CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

SAP Customers Support Sales-Effective Processes and Technologies with Enhanced Data Analysis by SAP America, Inc.
September 2010 - (Free Research) This paper discusses how Best-In-Class organizations have demonstrated a significant emphasis on providing sales leaders with better information in order to make better decisions.  Continue reading to learn how organizations that also deployed solutions such as SAP CRM were consistently among the Best-In-Class.
(ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Sales Performance Management: Maximize Profits with Comprehensive Sales Processes by SAP America, Inc.
September 2010 - (Free Research) This paper discusses how many companies establish formal sales processes to boost productivity in their sales organizations. Read on to learn how the positive effects of more productive sales forces extends beyond cost reduction; they help increase revenue and the likelihood of higher profit margins as well.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Enhancing Constituent Perceptions with CRM for Public Sector: Advancing Beyond Efficiency and Service Improvements by SAP America, Inc.
September 2010 - (Free Research) By using a CRM strategy with software solutions, government agencies can achieve a host of benefits when it comes to streamlining business processes and analytical capabilities. Read on to learn how By enabling such CRM processes, governments can build communication campaigns that help shape the public’s perceptions and advance the value delivered.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Accelerating Lead to Cash to Rekindle Profitable Growth: New Economic Order Drives Need for Discipline and Integration by SAP America, Inc.
September 2010 - (Free Research) As firms look to the future, they are revisiting core processes, such as lead to cash. Read on to learn how enhancing this vital process can significantly impact what matters in the emerging environment: strong customer relationships and disciplined profitable growth.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Delivering Superior Customer Value in Communications Firms: Enabling Optimal Offer Creation for Service Providers by SAP America, Inc.
April 2009 - (Free Research) For communications companies - whether focused on telecommunications services or media content - these are challenging times. Markets are saturated with new offerings, and margins continue to diminish. In response, communications service providers (CSPs) are concentrating on improving offers of voice, content, and data services.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How Web 2.0 Is Transforming CRM: Leveraging Social Media to Improve the Customer Experience by SAP America, Inc.
January 2009 - (Free Research) Check out this article to learn how SAP is embracing Web 2.0 opportunities for customer relationship management (CRM), from leveraging social computing to building new Web 2.0-based CRM applications.
(JOURNAL ARTICLE) VIEW ABSTRACT | GO TO

How to Deliver a Great Customer Experience and Lower Costs: Achieving Interaction Excellence Across Multiple Touch Points by SAP America, Inc.
January 2009 - (Free Research) Check out this article to discover how companies that provide convenient touch points and deliver positive customer experience enable customization of product interaction and achieve a competitive edge with consumers.
(JOURNAL ARTICLE) VIEW ABSTRACT | GO TO

GuiXT Access Demo: Plant Maintenance - Notifications/Work Orders by Synactive, Inc.
August 2010 - (Free Research) GuiXT Access enables plant maintenance managers to convert notifications to work orders—FAST. With GuiXT Access you can view notification details, create work orders for existing notifications, view multiple pages of available data, change notification details, and reference work orders. Watch this video for more details.
(VIDEO) VIEW ABSTRACT | GO TO

White Paper: Maximizing your SAP ERP by Synactive, Inc.
August 2010 - (Free Research) Implementing the SAP ERP business solution is a great step towards achieving a myriad of business success for your organization. However, many SAP customers are beset with challenges such as providing ongoing training and support for users, data integrity issues, and user errors and omissions. Read this brochure to maximize your SAP ERP.
(BROCHURE) VIEW ABSTRACT | GO TO

Real-time Address Validation, Advanced Geocoding, and Location-based Tax Jurisdiction On-Demand Demo by Pitney Bowes Business Insight
August 2010 - (Free Research) Tax jurisdictions change frequently, and jurisdictions are not aligned with ZIP Codes or the U.S. census data. Maximize your postal discounts, capitalize on more reliable address data, and grow your customer relationships. Try this demonstration to find out how it can provide you with major benefits.
(PRODUCT DEMO) VIEW ABSTRACT | GO TO

Drive Marketing ROI in the Cloud with Microsoft Dynamics CRM Online by Microsoft
August 2010 - (Free Research) Attend this webcast to see Microsoft Dynamics CRM Online in action, including integration to Microsoft Business Productivity Online Services (BPOS), and learn about customers who have used Microsoft Dynamics CRM Online to address topics including Internet marketing and Web-to-lead capture.
(VIDEO) VIEW ABSTRACT | GO TO

Driving Customer Service Success in the Cloud with Microsoft Dynamics CRM Online by Microsoft
August 2010 - (Free Research) Join us for this webcast to learn how Microsoft Dynamics CRM Online provides complete service management functionality to help you manage cases, contracts, and knowledge.
(VIDEO) VIEW ABSTRACT | GO TO

Optimize your sales performance in the Cloud with Microsoft Dynamics CRM Online by Microsoft
August 2010 - (Free Research) Attend this webcast to see Microsoft Dynamics CRM Online in action (including integration to Microsoft Business Productivity Online Services), and learn about customers who have used the solution to address areas such as Microsoft Office Outlook integration for e-mails, lead routing and qualification, and more.
(VIDEO) VIEW ABSTRACT | GO TO

Social Media Metrics: Listening, Understanding and Predicting the Impacts of Social Media on Your Business by SAS Institute Inc.
August 2010 - (Free Research) This paper discusses how the conversations taking place on these social networks can build or erode your brand, your reputation, leads, sales and revenue. Outspoken individuals change other people’s opinions about you. Read this white paper to learn how to understand and predict the impact of social media on your business.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Virtual Event: Jazz and Rational Team Concert - Part 2 by IBM
March 2010 - (Free Research) Newly released research from the Ponemon Institute and Ounce Labs, an IBM Company, reveals that while C-level executives feel good data protection efforts support organizational goals such as compliance, reputation, management or customer trust, there is a lack of confidence in the ability to safeguard sensitive information.
(WEBCAST) GO TO WEBCAST

Landing Your Target: 4 Ways to Win More Deals Using Company-Based Sales Triggers by OneSource Information Services
August 2010 - (Free Research) Sales triggers are time-sensitive events such as executive changes, mergers and acquisitions, and funding announcements that present immediate sales opportunities. Watch this webcast to learn 4 ways to win more deals using company-based sales triggers.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Making Your Portal and Mashup Decision: Advantage IBM by IBM
April 2010 - (Free Research) If your organization is considering deploying a new portal or migrating from one solution to another, IBM can help you make an educated and benefits-focused decision. This evaluation guide takes a scenario-based approach to help you navigate the portal decision criteria based on your current business priorities.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM and Social Networking: Engaging the Social Customer by Microsoft
June 2009 - (Free Research) As social networking sites explode in popularity, the hype and interest continue to build. But sorting the fact from the hype can be a challenge. This paper discusses tangible ways that organizations can extract measurable business value from social networking by leveraging it in conjunction with Customer Relationship Management (CRM) solutions.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Sales and Marketing: The New Power Couple by Microsoft
December 2008 - (Free Research) This white paper will review the obstacles to making business development a team sport and then will present best practices around people, process and technology for aligning the sales and marketing organization.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

DataFlux Positioned in Leaders Quadrant of the 2010 Magic Quadrant for Data Quality Tools by DataFlux Corporation
July 2010 - (Free Research) DataFlux was recently positioned by Gartner, Inc. in the Leaders Quadrant of its 2010 “Magic Quadrant for Data Quality Tools” report. Gartner’s Magic Quadrants evaluate vendors within a particular technology market based on their completeness of vision and ability to execute. Use this Magic Quadrant to understand the data quality tools market.
(ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

How to Maximize Revenue by Sending Targeted Promotions to Customers by Infor CRM
October 2009 - (Free Research) This paper discusses the key obstacles that stand in the way of marketers garnering good insights into retention rates and customer profitability and presents a solution on how to overcome these obstacles. You'll also learn how to increase customer loyalty and retention while increasing revenue.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Increase Your Returns Using Event-Based Marketing by Infor CRM
July 2009 - (Free Research) Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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