Channel Management Software, Hardware, Services and Research Papers

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eBook: Building a Business Case for Social CRM and Customer Communities by Sirius Computer Solutions

June 16, 2010 - (Free Research) Learn how to build a business case for social media outlets affecting customer relations and customer communities including Facebook and Twitter, as well as what social media means for CRM, best practices for managing online customer communities, and expert advice on implementing social media programs successfully.

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B2B eBusiness: Preparing For Online Liftoff by Art Technology Group (ATG)

June 07, 2010 - (Free Research) This paper presents the differences between B2B companies and B2C companies approach to selling in the online channel. Continue reading to learn what B2B companies need to learn from B2C companies in order to ensure a successful online presence.

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