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Published on: April 28, 2010
Type of content: EGUIDE
Format: Unknown
Length: 42 pages
Price: FREE

Overview:

Informative and practical, The Definitive Guide to Lead Nurturing offers useful, qualitative insight from today’s marketing thought leaders, basic and advanced B2B marketing best practices on must-have campaigns, and worksheets for calculating ROI and measuring the impact of nurturing done well. Use this guide as a workbook – take notes, highlight what you find inspirational, share what you learn with your colleagues, and start driving explosive revenue growth.